LISTERINE Revitalized their online presence with new sustainability and purpose-focused content. Managed social channels and created new and updated Amazon PDPs.
AVEENO BABY & KIDS Created brand and activation strategies. Helped in the creation of characters for a completely new line of products. Used SEO tactics to generate conversations around hard-to-tackle subjects.
SANTANDER Developed strategy and tone of voice for all social media channels of Banco Santander Brasil, a subsidiary of Santander that accounts for 50% of the company’s profit worldwide.
1stDibs Conducted technical content audits, keyword research, and SEO copy briefs. Led a team of content writers in developing +300 new content pieces that helped their ranking and revenue.
TIM Mobile Worked as a copywriter for all videos of the Tim Super Chip campaign. Monitored their social media channels and created content based on the main complaints/ keywords mentioned.
PAPEL & CANETA + JACARÉ MODA Helped identify new audiences and created social media strategies to bring relevance to this non-profit. The end project was featured in AfroPunk, Paper Magazine, Schon Magazine, and Elle.
