BORN IN BRAZIL, I MAJORED IN JOURNALISM, INTERNED IN RADIO STATIONS, FREELANCED FOR MTV AND BILLBOARD MAGAZINE, BUT THEN WENT ON TO ASSIST IN FASHION PRODUCTIONS AND SET DESIGNS FOR MAGAZINE SHOOTS, ADVERTISING EVENTS AND COMMERCIALS FOR BRANDS SUCH AS ADIDAS SKATE, HALLS, AND SMIRNOFF ICE. 

MY EXPERIENCE IN COPYWRITING LED ME TO TO WORK IN AN ADVERTISING AGENCY. AT THE SAME TIME, I GOT INVOLVED WITH A FANZINE AND DIGITAL ART COMPANY CALLED CUCO THAT ONE DAY DECIDED TO CREATE A FULL-LENGTH MOVIE CALLED "ASCO. " 

THROUGH THE YEARS, I'VE HELPED BIG AND SMALL COMPANIES LIKE VICHY, KÉRASTASE, TIM MOBILE, SANTANDER, AND SUPER DIGITAL, A NEW FINTECH FROM SANTANDER BANK REACH THEIR GOALS. 

MY CREATIVE APPROACH IS BASED ON THE UNDERSTANDING OF THE BRANDS I WORK FOR, LOOKING AT THEIR AUDIENCES AND BROADENING DIALOGUES.