Social Media
and Content Strategy
In 2017, I developed the strategy and tone of voice for all social media channels of Banco Santander Brasil, a subsidiary of Santander that accounts for 50% of the company’s profit worldwide.
STRATEGY AND INSIGHTS
After reading data from SEBRAE (Brazilian Service of Support for Micro and Small Enterprises) and realizing the growth in the number of "necessity entrepreneurs," I created new content strategies to support this new audience.
Different channels =
Different content
Santander Select, Universidades, and Brasil. Each Santander channel has its own tone of voice. For all of them, I did social listening, created content, tactical and strategic planning.
